Photo Credit: A stack of Visa credit cards. Adobe Stock / TOimages
Visa just officially launch a consumer travel site that competes with the banks that pay Visa to issue their cards. That's the real story here, the structural conflict of a payment network establishing direct relationships with cardholders and entering into the banks' own travel businesses.
LinkedIn X Facebook Email Which markets or cities is Visa likely to expand the platform into next? How will banks like Chase and Citi respond to Visa competing with their own travel portals? What revenue model does Visa use for Visa Destinations, and how do merchants benefit? Select a question above or ask something else
Visa has launched Visa Destinations, a consumer-facing travel platform offering cardholders curated experiences, dining, and shopping across 10 cities, including Paris, London, Dubai, and New York. There’s also a link to the pre-existing Visa Luxury Hotel Collection.
Visa has numerous partners, including Smart Media Technologies, which powers the site, as well as Trip.com, the Star Alliance, and Tiqets, which Expedia agreed to acquire last December. Viator is an advertiser.
Visa also has many direct partnerships with attractions and restaurants, including the Louvre, Disneyland Paris, and Printemps Paris, a department store chain. Popular tourist attractions are particularly tough companies to partner with and these relationships are much-sought after.
Unlike most travel websites where users input their desired dates and destinations, Visa Destinations is organized around in-destination experiences and restaurants. Visa cardholders from vi
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Tags: american express , capital one , chase , citi , destinations , experiences , online travel newsletter , tiqets , viator , visa
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