Photo Credit: A screenshot of the IShowSpeed ad playing on Expedia's Exspeedia.com website. Expedia website
With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.
LinkedIn X Facebook Email Which other creators or platforms might Expedia target if this test proves successful? How does Expedia plan to measure ROI on this campaign if it won't share booking or visitor data? What safeguards or contractual protections does Expedia have if IShowSpeed sparks another controversy mid-partnership? Select a question above or ask something else
Expedia this week unveiled the latest phase of its partnership with IShowSpeed, the 21-year-old content creator known for livestreams of his global travels.
A minute-and-a-half-long advertisement, featured on the custom Exspeedia.com website, shows IShowSpeed in a Corvette, making waves in a jet boat, and enjoying an outdoor massage. A bright-yellow mannequin with “You Here” printed on its chest tags along. At each stop, the video offers a row of clickable, related experiences that take viewers to a booking page on Expedia’s main website. Trimmed versions of the video are also running as online video ads and on social channels.
The video follows the April launch of Expedia’s partnership with IShowSpeed, born Darren Watkins Jr., which kicked off with an Expedia-branded livestream of his journey across the Caribbean.
The livestream reached more than 400 million people across social platforms and sparked search demand for the featured destin
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Tags: content creators , creator , creators , expedia , ishowspeed
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