Fashion & Style

A Taylor Swift-Favorite Designer and ‘Soft Serve Hair’: Inside Gigi Hadid’s Wedding Guest Look

With partner Bradley Cooper as her date, Gigi Hadid opted for a pink beaded corset gown by Wiederhoeft to see her close friend Taylor Swift marry Travis Kelce, with similarly...

AAdmin
July 4, 2026
3 min read
A Taylor Swift-Favorite Designer and ‘Soft Serve Hair’: Inside Gigi Hadid’s Wedding Guest Look

Photo: Dimitris Giannetos Save Story Save this story Save Story Save this story While black tie was the rumored dress code for Taylor Swift and Travis Kelce’s wedding , stand-out colors and striking embellishment were the extravaganza’s key style takeaways. Gigi Hadid, for one, opted for a pretty pink, beaded gown by none other than a favorite designer of Swift’s.

Taking wedding guest dressing to the heights one should expect from a member of the core Taylor Swift girl gang, Hadid wore a sparkling salmon pink gown from Wiederhoeft’s spring 2026 collection , with the brand’s signature corseted waist, draped bustier and column skirt, and exquisite beading. For jewelry, she opted for a sparkling pink diamond pendant necklace.

Glam followed the same sugary sweet vibe. She wore her hair— freshly cut by her go-to stylist Dimitris Giannetos into bouncy heart-shaped layers—swept into a deep side part with loose, Old Hollywood-esque curls. Her cheeks were flushed with a baby pink blush, and she wore a coordinating glossed lip—makeup was done by Carolina Gonzalez . Hadid’s manicure was also an on-theme, on-trend chrome pink .

Giannetos gave the model what he calls a “soft serve blowout.” Following the theme of her pink dress, he tells Vogue he wanted to “keep her hair very soft and sweet.” Her hair had that same silky texture with volume at the bottom, “and swirling all the way to the top like a sundae,” he says. Feminine film noir figures were also on the moodboard.

Photo: Dimitris Giannetos Gigi’s Wiederhoeft dress on the spring 2026.

Jackson Wiederhoeft’s namesake brand is renowned for its sculptural corsetry—capturing the hearts of modern, sensual brides for both its allegiance to craftsmanship, and refreshing, elevated takes on classic eveningwear silhouettes.

Taylor Swift appears with Seth Meyers in the brand’s Julie corset and skirt.

At the iHeartRadio awards wearing a custom Wiederhoeft look.

Taylor Swift and stylist Joseph Cassell are also noted fans of the brand. For an appearance with Seth Meyers earlier this year, the pop star wore the house’s Julie lace-up corset and mini skirt featuring custom carnations and cherubs jacquard, taken from their fall 2025 capsule collection. In March, she attended the iHeartRadio Music Awards in a custom look from Wiederhoeft: a mint-toned embellished corset with cascading beadwork and skirt co-ord.

Photo: Dimitris Giannetos Many had expected Gigi Hadid to be among Swift’s bridesmaids, but it’s reported that, instead, Swift chose Austin Swift as her “man of honor.” Still, Hadid followed the same sartorial shades as fellow attendees to keep a bridesmaidy theme: Lena Dunham wore a striking magenta dress, while Camila Cabello opted for a scarlet red Zimmerman look. Texture and embellishment were also a key theme of the evening: from Zoë Kravitz ’s metallic embellished mini-dress to Karlie Kloss’s slick gold chrome gown.

Hadid was also accompanied by her longterm boyfriend of almost three years, Bradley Cooper—though it’s not been reported yet whether Hadid’s daughter Khai was present. Cooper wore a classic and dapper black tuxedo.

See more of all the celebrity attendees of the Swift-Kelce wedding here.