By Rachel Tipograph & Sarah Hofstetter --> On this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, sector lead of retail and global business solutions at TikTok, and Ben Sylvan, SVP of connected media at Keurig Dr Pepper.
Bringing together both a platform and an advertiser, they offer a behind-the-scenes look at how their partnership turned Dr Pepper’s viral “Romeo” jingle into one of the brand’s biggest marketing moments.
Mike and Ben discuss how the campaign came together, from identifying an organic creator moment to making the decision to feature it during the College Football National Championship.
They also explore how brands can build organizations that move at the speed of culture, collaborate more effectively with platform partners, and measure both the immediate and long-term impact of their marketing investments.
Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform. She is also the co-host of the Brave Commerce podcast.
Sarah Hofstetter is co-founder and board member at 37Arc, a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, and the co-host of the Brave Commerce podcast.
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