Media and Advertisement

How Doritos gets global, year-round scale with Formula 1 partnership

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.

AAdmin
July 8, 2026
1 min read
How Doritos gets global, year-round scale with Formula 1 partnership

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.