Photo Caption: Skift Research Skift Research Trend Lifecycle report.
The goal of our new reports: Help travel leaders determine how much time, resources, and focus to commit to new trends.
LinkedIn X Facebook Email Which lifecycle stage did premium airline seat demand land in, and why? What data and indicators does Skift use to assign a trend to a specific lifecycle phase? How frequently are trend lifecycle placements reviewed and updated as conditions change? Select a question above or ask something else
The Skift Research Team is launching another new report format: The Skift Research Trend Lifecycle.
Last month, we introduced the Decision Brief, a focused report that synthesizes a key decision being faced by travel leaders and provides data to help guide the path forward.
The Trend Lifecycle takes the same concise and data-driven approach but applies it to the macro forces shaping the world of travel. It applies a structured and easy-to-follow format behind Skift’s long-standing travel trend research.
Our inaugural trend lifecycle report focuses on the insatiable demand for premium airline seats. Future installments will track live tourism, experiential travel, wellness travel, and more.
At the heart of all these reports is our lifecycle framework. Each trend is assigned a specific lifecycle phase to help travel leaders determine how much time, resources, and focus to commit to it. We will continually monitor and update the lifecycle as trends grow, mature, and decline.
Skift Research continues to build its portfolio of travel intelligence tools with three new offerings this year:
These new research products live alongside our ongoing travel coverage, deep dive research reports, monthly Data Pulse newsletter and data products like our Skift Travel Health Index. Interested? Reach out to research@skift.com to learn more.
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