Photo Credit: England team and fans during England vs. Panama on June 27, 2026 at the 2026 FIFA World Cup. Wikimedia Commons / Bryan Berlin
While visitors from markets like the United Kingdom surged, total overseas visitation for June was down from last year.
LinkedIn X Facebook Email Gift How will the inclusion of Mexico and Canada arrival data change the overall picture? Why did arrivals from major markets like Germany and South Korea fall despite the World Cup? Will the later, higher-profile rounds of the tournament drive a meaningful demand surge? Select a question above or ask something else
New data from the United States government show the World Cup wasn’t enough to boost international arrivals for June.
Total overseas visitor arrivals were down 1.8% year-over-year to 2.8 million, following a 3.4% annual decline in June 2025. Foreign international air passenger arrivals barely budged with growth of just 0.2%, according to data released Tuesday from the National Travel and Tourism Office.
Despite the downturn, the World Cup — which was held in 11 U.S. stadiums, along with five stadiums in Mexico and Canada — appeared to bolster visitation from certain markets.
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