SUBSCRIPTION ONLY AI News More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report New survey finds that while Americans are using AI, they aren't opening up their wallets yet. Only 18% of Americans find AI useful in making money and 54% don't think it's worth paying for. By Robert Klara --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
While most Americans are now comfortable with letting AI into their daily lives, many don’t think it’s useful enough to pay for.
A new study from HR tech firm Howdy of more than 1,000 Americans found that just 26% are currently paying for an AI platform, while 54% said they’d drop an AI tool if they had to pay for it.
At first blush, the findings are positive for the big AI firms: Adoption is very high, with 96% of respondents reporting that they’ve tried AI, and 86% saying they use it routinely.
Americans are also starting to trust AI more than other outlets: 34% of respondents said they believe AI results over what they see on social media, 20% trust AI more than what the government tells them, and 14% hold AI results in higher regard than what journalists report.
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.
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