Cars & Bikes Veloce Adds Extreme H Hydrogen Racing To Motorsport Promotions Empire By James Morris ,
Forbes contributors publish independent expert analyses and insights. James Morris covers the rapidly growing world of electric vehicles. Follow Author Jul 15, 2026, 03:00am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary Veloce Media Group is revolutionizing motorsport fan engagement by bridging virtual and real racing. Starting in Esports, it's now the world's largest sim racing talent manager and racing gaming media network, boasting 55 million subscribers. Its Quadrant brand, co-founded with Lando Norris, creates popular gaming and lifestyle content, attracting new fans and generating substantial revenue from partnerships and apparel. Veloce is also re-entering real-world racing with Extreme H and exploring E1 team ownership. Furthermore, through its acquisition by SEGG, it launched Sports.com Predict, a mainstream sports prediction platform leveraging its vast audience. Veloce aims to provide diverse digital touchpoints, redefining how modern fans consume motorsport beyond traditional races.
Veloce's entry into Extreme H hydrogen-powered racing is just part of a multi-pronged approach to motorsports promotion. Veloce Media Group Motorsport is evolving. The electrification of racing may have met a few bumps along the road, but there are plenty of other innovations alongside changing powertrains. One company is pioneering new approaches revolving around the most important fuel for motorsport – fan engagement. Veloce Media Group has a portfolio spanning virtual to real racing. I talked to the team about the company’s innovative approach to motorsport.
“Veloce Media Group grew initially out of Esports and gaming,” says Daniel Bailey, CEO, Veloce Media Group. “Soon after CVC Capital Partners sold Formula One to Liberty Media, we recognized there was a massive audience interest in this area. Now we’re the biggest sim racing talent manager in the world, whether it’s the Veloce Elites team itself or our customer teams in Formula One. We also signed the biggest racing gaming content creator channels in the world, which now means that we’re the biggest racing gaming media network, with 55 million subscribers, north of 500 million views a month. Many modern motorsport fans consume racing in a more fanatical way. Content creators play these games, have fun, and distribute the videos on their channels. We provided an infrastructure network to consolidate those channels.”
Veloce saw an opportunity that wasn’t being exploited by traditional racing organizations. “The beauty of motorsport, if you want to build businesses in it, is the traditional rights holders tend to be quite slow to move away from focusing on just running racing cars on track and trying to sell sponsorship,” says Bailey. “There are always the peripheral areas in the industry that are moving fast. We recognized with Esports and sim racing, there was a new opportunity for accessibility, to democratize people’s involvement. Now, the modern consumer of motorsport is doing it in different ways. They're watching their favorite gaming content creators, but they're also watching Formula One, and they're also watching F1 sim racing.”
Another Veloce project aimed at this modern type of fan engagement is Quadrant, initially set up as a separate entity with Lando Norris…