Stephane Cardinale - Corbis/Getty Images Save Story Save this story Save Story Save this story Scandinavian fashion is every minimalist’s dream aesthetic . Now, that same effortless vibe you’d find wearing Toteme or Helsa is also influencing every cool girl you know to chop off their long strands. The cut of the summer isn’t just any bob ; it’s a Scandi bob.
The beauty (forgive the pun) in this particular cut is how little you have to style it for it to instantly work. “This is the most low-maintenance bob you can get; with little to no layers, you are less likely to wake up in the morning and feel like you need to do your entire hair routine again,” says Carlyn Gristci , hairstylist at Beauty Supply. “A Scandi bob is great for anyone with strong facial features who also wants the freedom of short hair.”
“The Scandi bob has a confidence to it because the haircut itself is doing most of the work,” adds Irinel de León , celebrity hairstylist and Dyson Beauty global ambassador. “You don’t need a complicated styling routine or a ton of product for it to look good.”
As De León describes it, a Scandi bob is “a really clean, blunt bob that still feels soft and effortless.” It sits between your jawline and collarbone with a strong perimeter that isn’t too harsh to give it shape.
“The weight lies in the ends of the hair, which gives it a classic and structural finish,” Gristci agrees. “Unlike textured razor bobs, the scandi bob gets its key characteristics from where the weight falls, meaning less layering and more precision lines.”
“What makes it feel ‘Scandi’ is that it’s not overly styled or too perfect,” De León adds. “It has that cool, undone quality. [It’s] kind of like you let your hair air dry beautifully, tucked it behind your ears, and went out the door.”
Scandi bobs work for pretty much anyone, and there are so many different ways to wear them. “A Scandi bob can work on any texture,” says De León. “But it shouldn’t look exactly the same on everyone. That’s what makes a great haircut.”
Some of the most popular ways to style it include:
Marc Piasecki This is the classic minimal bob. Think Hailey Bieber with her simple bob. “Her style is already so clean and modern, so I never want the hair to compete with that,” says De León, who counts Bieber as a regular client. “I love a center part, a little natural texture, and that very subtle blend that makes it feel like she could have just tucked it behind her ears and gone.”
To get that clean, smooth finish with a little natural movement (“Which is important because I never want this style to feel overly flat-ironed or severe,” she says), she uses the new AirSmooth2x attachment on the Dyson Airwrap Co-anda multi-styler and dryer. Gristci also recommends using something like the ROZ Milk Hydrating Leave-In Conditioner Hair Serum to give hair a richer feel at the ends. “These bobs look best with little to no volume at the top,” she says.
Michael Buckner/Getty Images A Scani bob like Carey Mulligan’s is a great example of how the same cut can feel a bit softer and more refined, says De León. “I love that it’s often styled with subtle movement and beautiful shine, but still never feels fussy,” she says.
Here, she will use a volumizing brush to give the bob a softer feel and create subtle bends through the ends, while keeping roots relatively flat for that soft, air-like feel.
Pascal Le Segretain/Getty Images This cut isn’t exclusive to straight hair. If you want to keep your natural cu…