Photo Credit: A new deal between JetBlue and fintech startup ClarityPay is fusing loyalty and lending. Courtesy of ClarityPay
The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to finance spending — and letting customers earn points for the privilege of paying interest.
LinkedIn X Facebook Email Gift How does ClarityPay's up-to-36% APR compare with JetBlue's existing MarcusPay option? What consumer protection or disclosure concerns arise from marketing high-APR financing through a loyalty program? When will the bonus points tied specifically to ClarityPay bookings go live? Select a question above or ask something else
JetBlue wants to finance more of your trip without losing you to a payments brand. A new partnership with financial technology company ClarityPay lets customers earn TrueBlue points on bookings they pay off over time — keeping the loyalty relationship and repeat business centered on JetBlue.
The program, which the companies call the first pay-later program to tie an airline's loyalty rewards to installment financing, brings consumer credit into the airline's most valuable asset: its loyalty ecosystem.
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Tags: finance , fintech , jetblue airways , loyalty
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