Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked .
Presented by Content Marketing Mag and Niche Media , this monthly series will feature a conversation with a prominent person from the creative, media, events, sports or arts space.
The core idea is to understand how that individual and their team use content to promote a message/brand/idea across a diverse demographic.
It will give content marketers an opportunity to learn directly from the people at the top of their fields, offering practical insights, creative solutions and lessons they can apply to their own work.
We couldn’t have asked for a better guest to kick things off than Tosca Looby , one of Australia’s most celebrated creative storytellers in factual television.
She works as a director, writer and producer with Sydney-based production company Northern Pictures .
Looby has built a remarkable body of work across hard‑hitting social issue documentaries. Having trained in journalism and program-making, she infuses her work with rigorous research and narrative clarity.
Her credits include such groundbreaking series on SBS as Asking For It and See What You Made Me Do , as well as the feature documentary Strong Female Lead , an archive-driven exploration of the challenges faced by Australia’s only female prime minister to date, Julia Gillard.
Her latest project – The Matter of Facts – is a three‑part TV documentary series produced by Northern Pictures and presented by Hamish Macdonald. The documentary premiered earlier this year on the ABC and goes to the frontline of global information wars, examining how truth, misinformation and digital ecosystems shape what we believe.
Over the course of this episode of Content Unpacked , Looby makes some fascinating observations about how filmmakers (and marketers!) can source content ideas, reveals details of some of her projects that almost didn’t make it to production and explains how she and her team check for accuracy when making documentaries. It also carries some deeply insightful advice to budding filmmakers struggling to complete their first documentary and position it so that it appeals to a major TV network or streaming platform.
For this inaugural episode, we’d like to thank our presenting sponsor Contentful . Contentful’s website homepage proudly declares, ‘Sorry, content chaos – your time’s up’, and that statement aptly summarises what we’ve set out to do with Content Unpacked and the curation of the guests on the show.
“At Contentful, we think about content, scale and growth every day. Content is the key to all meaningful brand experiences. We chose to partner with Content Marketing Mag based on this shared belief,” Contentful’s head of marketing for ANZ Veronika Birnkammer says.
You can view the entire episode on our YouTube channel, catch some key excerpts across our social media platforms including our Instagram page or listen to it on Spotify and Apple Podcasts too.
Give this one a listen – and remember, there’s lots more where this came from. Stay tuned.