Photo Credit: A screenshot from Velina Bloom's TikTok account. Velina Bloom / Velina Bloom
Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real sales.
LinkedIn X Facebook Email Gift What commission rates and deal structures are typical for affiliate partnerships with micro-creators? How mature is TikTok Go compared to established ad platforms like Instagram and YouTube, and how many bookings has it actually generated? How do travel brands accurately attribute a booking to a specific creator's post versus other marketing channels? Select a question above or ask something else
With just over 6,000 followers, Velina Bloom is considered a “micro-creator” in the world of big-name travel influencers with millions of followers. But her posts are driving real bookings.
A May video of her flying over Manhattan in a helicopter tour has more than 800,000 views. So does a March video showing off the inside of Texas’ Meow Wolf attraction, its caption promoting a 10% discount for tickets purchased through TikTok.
One tap, and users are taken to a booking page where they can buy directly from travel brands like Viator and GetYourGuide, with Bloom making a commission off each sale.
These sort of affiliate posts are the biggest money makers from Bloom’s social media side gig. The New York City-based creator, who asked to be referred to by her social media name due to privacy concerns, said a recent post for a Midtown hotel drove about $30,000 in sales for the property in 60 days. With a 5% commission, she pocketed abo
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