Image source, Getty Images Image caption, The Beckhams turned out in force for England games this summer
This summer's World Cup action has played out in homes, pubs and fan parks across the UK.
We've seen football light up the field - and occasionally break our hearts. Plus plenty of punditry - whether on a Brooklyn balcony or in a Salford studio - glamorous celebrities, hydration break controversies and online watch parties with the likes of IShowSpeed.
Moments like these and from the wider tournament have spilled onto our social feeds, of course, producing many memes.
So as the tournament draws to a close, here are some of the more memorable viral moments and trends from over the past five weeks.
Image source, Getty Images While former England captain Sir David Beckham was seen punching the air with delight as England beat Norway in Miami, his wife, Spice Girl Victoria became queen of the World Cup meme for remaining calmly seated in the family executive box.
Comedian Jenny Johnson poked fun at her cool demeanour on Instagram , external joking that her "energy is electric".
Inter Miami FC co-owner Sir Becks came to Posh's defence, though, replying that "she was celebrating inside, I promise. Her reactions were slightly slower than mine".
Figure caption, Tartan Army march to Fenway Park
Scotland may have exited after the group stage but their supporters left a lasting impression.
Led by bagpipers, the Tartan Army marched through Boston to see the Red Sox, taking over Fenway Park .
US baseball players hailed the atmosphere they created - by singing Scottish football anthems including Yes Sir, I Can Boogie and I'm Gonna Be (500 Miles) - as among the best they have experienced outside the World Series.
Figure caption, Scotland fans party at Fenway Park!
The fans ingratiated themselves to the locals so much that the Mayor of Boston, Michelle Wu, now plans to formalise an international partnership between the city and Glasgow.
Their trip to Miami looked not half bad too.
Image source, ITV The popular football magazine Four Four Two last week selected USA and former Chelsea manager Emma Hayes as its pundit of the tournament , external .
Hayes "has made the hydration breaks must-watch TV for every game ITV have put her on", noted writer Steven Chicken.
But the network had to upgrade her tactics corner after viewers made allegations of sexism regarding her set resembling a kitchen with a chalkboard.
Hayes addressed the criticism during a break in the Brazil v Haiti game, however, by wryly encouraging viewers to focus on her match analysis instead.
"I know that's a challenge for some of us at home," she quipped, signing off with a pointed "pay attention".
Image source, Reuters Image caption, IShowSpeed: A man of many football shirts including this USA one
IShowSpeed, the backflipping, barking and half-and-half shirt-wearing internet personality, will perform his song (World Cup) Champions at the closing ceremony before Sunday's final.
Revealing the news on Tuesday, he said it would be "one of my most craziest achievements".
The influencer and online streamer has been one of the real winners at this year's World Cup, hosting online watch parties , external from inside stadiums during games.
And while his style of commentary may be a little bit different to Lee Dixon or Alan Shearer, his 52 million followers have been able to see official feeds of certain matches via his YouTube channel,…