This summer, the most coveted luxury purchases are happening beachside. Across the Mediterranean, fashion’s biggest maisons are transforming Europe’s most iconic beach clubs into immersive destinations, complete with branded parasols, designer loungers, exclusive boutiques, curated menus, and picture-perfect waterfront installations. Equal parts retail experience and Riviera fantasy, these seasonal takeovers have become the ultimate Euro summer status symbol. Whether you’re jetting off to Monaco, Saint-Tropez, Capri, Ibiza, or Bodrum, these are the beach clubs worth planning your itinerary around.
The collaboration that arguably started this summer’s designer beach club obsession returns for another season.
Jacquemus has once again transformed the legendary Monte-Carlo Beach Club with signature striped parasols, custom loungers, cabanas, and two exclusive boutiques overlooking its iconic Olympic-sized seawater pool. New this season, La Vigie Monte-Carlo by Chef Simone Zanoni brings elevated Italian cuisine to one of the Riviera’s most breathtaking waterfront settings, making Monte-Carlo Beach the ultimate destination for fashion, dining, and sun-soaked glamour.
Dolce & Gabbana’s love affair with Sicily continues at the iconic San Domenico Palace, Taormina, A Four Seasons Hotel . Overlooking the Ionian Sea, the hotel’s pool club and terraces are infused with the House’s unmistakable Sicilian spirit, while exclusive Dolce & Gabbana Casa décor and seasonal boutiques celebrate the vibrant colors and craftsmanship that have become synonymous with the brand’s Mediterranean lifestyle.
Quiet luxury finds its natural home on the Tuscan coast. Giorgio Armani returns to Bagni Roberto in Forte dei Marmi with an elegant takeover featuring navy-and-white umbrellas, refined cabanas, and a seasonal Armani boutique. Understated, timeless, and effortlessly chic, it’s a reflection of the House’s signature aesthetic—and one of Italy’s most fashionable seaside destinations.
Just minutes from Monte-Carlo Beach Club, Gucci has given La Rose des Vents an elegant floral makeover inspired by its iconic Flora print.
Originally created in 1966 for Princess Grace of Monaco, the archival motif now appears across scalloped umbrellas, loungers, linens, and immersive floral installations overlooking Larvotto Beach. It’s a beautiful nod to Gucci’s Monégasque history while feeling entirely modern.
The historic Hôtel Belle Rives where F. Scott Fitzgerald famously spent summers has received a British fashion twist.
Burberry has reimagined its iconic check in shades of Riviera blue, dressing the private beach club, waterfront jetty, loungers, parasols, terraces, and even the hotel’s original 1920s elevator. Guests can also enjoy exclusive Burberry waterskiing experiences and branded ice lollies.
Nestled beneath Capri’s famous Blue Grotto, Il Riccio has become one of Dioriviera’s most enchanting seasonal homes. Expect signature Dior parasols, designer cabanas, exclusive resort pieces, and breathtaking cliffside views that feel pulled straight from a campaign
No brand does summer quite like Missoni. The Italian house has brought its signature zigzag prints to OKU Ibiza , wrapping the beach club in vibrant textiles that perfectly complement Ibiza’s laid-back luxury.
Dolce & Gabbana continues its love affair with the Mediterranean by transforming Cala di Volpe with its unmistakable Maiolica print. From the beach club to the boutique, the colorful Sicilian-inspired mo…