The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big.
TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament (June 11-July 19, 2026)—across English and Spanish language broadcasts—based on the immediate consumer engagements most predictive of future sales. Ads on this list are ranked by TV Outcomes, which calculates how much more engagement they drove than the average ad during the World Cup.
For example, a score of 1,000 means the ad drove 10 times (1,000/100) as much consumer engagement compared to the average ad during the World Cup. By measuring these proven, investment-grade ad engagement signals at a granular level, EDO’s TV Outcomes Score shows which World Cup ads were most effective at driving consumers closer to purchase—based on outcomes, not opinions. You can find even more detailed World Cup ad performance data at edo.com/worldcup . (Photo: Koji Watanabe/Getty Images)
World's Smallest Ring (US Soccer) :30
Backyard Legends – Local Crew ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30
Filter by category to quickly view the results that matter most to you.
Don't Settle for Meh ft. Zlatan Ibrahimovic, Jason & Kylie Kelce :30
Menace Mobile ft Mike Myers, Rob Lowe, Seth Green :30
Backyard Legends – Three Legends ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30
Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) :30
Let's Go! – No Cup Like It :15
B2C Travel Omni World's Best Anthem :30
Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) V2 :30
Build it Like Beckham ft David Beckham (FIFA Sponsor) :30 SL
Ready Set Ford – World Cup V2 :30 SL
World Cup Meal – Fry Burger ft Santiago Gimenez and Alphonso Davies (FIFA Sponsor) :15
Backyard Legends – Invincible ft. Lionel Messi, Bad Bunny :30
World Cup Meal – Chant (FIFA Sponsor) :30 SL
Make This the Summer Event (Grand Cherokee Offer) :30
Hands ft. Luka Modrić (Spanish Subtitles) :30
Unexpected Guests of Any Size ft Walton Goggins :30
Watch Party ft Walton Goggins (Express Delivery) :30
Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :30 SL
2026 Tiguan – Drive Like Somebody (1.9% APR or $2500 Bonus, Blue Car) :30
Carlos – World Cup (4 Free 5G Phones) :30
Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :15 SL
In Loud We Trust ft Dana White – UFC Freedom 250 Sponsor (New Endcard) :15
La Corona Es Tuya (Bet $5 Get $200 Bonus) :30 SL
I'm From Greece ft. Giannis Antetokounmpo :30
Back to School is Back ft. Stephanie Beatriz :15 SL
Predictions ft. José Mourinho (Spanish Subtitles) (English) SL :30
Predictions ft. José Mourinho (Spanish Subtitles) :30
Drink in the World Cup – Announcer :30
Someday Starts Today – June 11th (Attic) :15
World Cup Meal – Playing Soccer ft Ronaldinho Gaucho (FIFA Sponsor) :15
B2C Entertainment Olivia Rodrigo Anthem :30
My Lowe's Rewards & My Lowe's Pro Rewards – Deliveries –
Straight to the House (ft. Stephanie Beatriz, Home Delivery) :30 SL
Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :30
2026 Atlas: Soccer Dad (…