By Rachel Tipograph & Sarah Hofstetter --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of omnichannel marketing & activation at Mondelēz U.S., and Wes Saraceni, VP of consumer experience U.S. at Mondelēz International, about why today’s shopper journey demands closer alignment between marketing and sales.
Mindy and Wes share how their partnership is helping break down organizational silos, reshape the traditional funnel, and build more connected consumer experiences across every stage of the path to purchase.
They also discuss what large organizations can learn from smaller brands, why the “missing middle” of the consumer journey deserves more attention, and how stepping into unfamiliar roles has shaped their leadership.
Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform. She is also the co-host of the Brave Commerce podcast.
Sarah Hofstetter is co-founder and board member at 37Arc, a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, and the co-host of the Brave Commerce podcast.
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