SUBSCRIPTION ONLY Agencies Brandon Cooke Joins BarkleyOKRP to Drive 'Thoughtful' Growth The former FCB exec succeeds longtime CMO Jason Parks Chief marketing and growth officer, Brandon Cooke, is looking to expand into the insurance and automotive industries Credit: BarkleyOKRP By Christopher Cicchiello --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
Independent agency BarkleyOKRP has named Brandon Cooke its next global chief marketing and growth officer, the agency told ADWEEK. The former FCB CMO succeeds Jason Parks, who was in the role for nearly three decades before announcing his retirement.
Cooke’s role is firmly centered around helping clients, with the head of client experience reporting directly to him, CEO Katy Hornaday told ADWEEK. She said Cooke will have a full view to chart “thoughtful” growth for the agency.
Cooke joins BarkleyOKRP’s integrated leadership team, meaning that in addition to overseeing client growth, he will also look for growth opportunities for the tech platforms the agency is developing.
Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for his 2024 election coverage. His byline has appeared in NBC News, TODAY, Quincy News, The Times Union, and The Daily Orange.
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