Photo Credit: A Google outpost in Kirkland, Washington Adriana Lee/Skift
Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its newest ad format, Booking Holdings for cloud and AI-powered transactions — to show investors where its AI business lines are converging.
LinkedIn X Facebook Email Gift What does Google's push toward in-conversation booking mean for hotel brands' direct-booking strategies and OTA relationships? How do Google's Direct Offers compare to distributing inventory through ChatGPT or other AI assistants in terms of conversion and cost? Will travelers be able to complete an IHG hotel booking without leaving Google's AI Mode, or will they be routed to IHG's own site? Select a question above or ask something else
Travel made a cameo during Google's latest earnings call: Tech executives described how the company is applying artificial intelligence to search advertising, cloud services, and transactions, using travel to illustrate traction across all three.
Travel searches carry more usable details than most other categories, with dates, budgets, and desired destinations and amenities. The details give Google more signals for matching a paid offer to what a traveler is actually planning.
Google is putting this data-heavy approach into practice with major industry players.
IHG Hotels & Resorts will soon surface special offers during AI
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Tags: ad tech , AI , artificial intelligence , google , the prompt
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