Prada Beauty has named actor Zendaya as its new global ambassador of Prada Paradoxe. A multi-dimensional muse, Zendaya personifies the spirit of Prada Paradoxe : A celebration of the woman who is impossible to frame; never the same, yet always herself.
With a career defined by versatility, authenticity, and creative ambition, Zendaya exudes the kind of charisma that has led her to represent the collective spirit of multiple generations, appealing to them with her natural wit and tangible authenticity – in all its contradictions.
Zendaya’s arrival marks a bold new chapter for Prada Paradoxe , beginning with a new campaign directed by Academy Award winner Barry Jenkins ( Moonlight ). The debut coincides with the introduction of Prada Paradoxe Sweet Chemistry Eau de Parfum . This new fruity-floral signature offers a sophisticated rethinking of sweetness, reconciling sharpness and softness through a vibrant blend of blackcurrant syrup, luminous orange blossom absolute, and a comforting neroli milk accord.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached,” said Zendaya.
“Zendaya is the embodiment of Prada Paradoxe. Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.” – Rosa Carriço, Global President of Prada Beauty.
As the youngest two-time Primetime Emmy Award winner for her performance in Euphoria , a role that also earned her a Golden Globe and Critics Choice Award in 2023, Zendaya has firmly established herself as one of the most influential actors of her generation. Her expansive filmography includes the Spider-Man trilogy, Denis Villeneuve’s Dune franchise, and Luca Guadagnino’s Challengers , which she both starred in and produced. Her 2026 momentum began with Kristoffer Borgli’s The Drama , followed by a highly anticipated return to the big screen this summer in the fourth Spider-Man installment, Spider-Man: Brand New Day . Other major 2026 releases include Christopher Nolan’s The Odyssey .