Image source, ITV/Shutterstock Image caption, Julia Majchrzak and Lorenzo Alessi were crowned winners of the latest UK series
What's your dream Love Island series on paper?
Some watch for the heartwarming romances, like Molly-Mae Hague and Tommy Fury falling for each other back in 2019, while others prefer intense dramas - we see you 2022 winners Ekin-Su Cülcüloğlu and Davide Sanclimenti.
Others tune in for exciting challenges like Snog, Marry, Pie or the ones which literally send heart rates soaring.
For most, it's a mix of all of the above, and it's a balance TV producers have been trying to strike for years with the original UK series, as well as a host of spin-offs and international editions.
It's no secret that Love Island UK linear viewing figures have dropped from their 2019 heyday, with streaming and social media becoming more of a focus.
Across the pond the US edition has been reaching new heights, with the latest eighth series ranked as the number one reality show for five weeks in the States across all streaming platforms, according to its streamer Peacock. , external
It also had an injection of star power as US celebrity fans, including Lizzo, Demi Lovato and Kesha, sent messages of support to the finalists, while rapper Megan Thee Stallion has become a regular guest.
BBC Newsbeat has been speaking to fans, commentators and an ex-Islander to see what they feel the UK edition could learn from the US version to regain its spark.
Image source, Getty Images Image caption, The latest US series was ranked as the number one reality show in the States across all streaming platforms
The 13th series of the UK show ended on Monday , with Julia Majchrzak and Lorenzo Alessi crowned the winners.
The final drew in an average audience of 1.1m viewers across all devices, including streaming, according to its broadcaster ITV, but this was a notable drop from last year's, which had an overnight audience of 1.3m.
By comparison, series five in 2019 broke the show's viewing records with 6m tuning in to an episode post Casa Amor, and that year's final had the highest average audience to date.
However, ITV say this 2019 figure was a consolidated number reached once it "had received all the data post final" and said it do not yet have an "equitable" figure for Series 13.
According to the network, more than 60% of its audience now engage with the show through streaming and the latest series, as well as its companion shows Aftersun and The Debrief, have had more than 180 million streams on ITVX.
Content creator Sarel, known for her Love Island debriefs to her 1.2m followers on TikTok, feels the biggest issue with the most recent UK series is "there hasn't been much love" between the couples, so she wasn't rooting for anyone at the end.
And while she knows people watch it for the drama and conversations it sparks, she thinks those are just "added extras" and the romances should be at the centre of the show.
"I want somebody to fall in love. I love stories where we get the butterfly moments," she says.
"Where you had your Indiyah [Polack] and your Dami [Hope] when they ran to each other, or you had couples like Molly-Mae and Tommy."
She thinks that's an aspect which the US version has been getting right, as it feels like "everyone who is in there actually fancies one another" and there is "no box" they have to fit into.
Image source, Getty Images Image caption, The Traitors UK winner…