The Dubai Media Council has established a Dubai Media Narrative Committee to oversee the framework, strategic priorities and core pillars of the media narrative relating to Dubai and its public and private sector entities.
The Committee will be chaired by Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council. Its mandate includes strengthening the consistency, coherence and effectiveness of Dubai’s key messages across vital sectors, while positioning the emirate as a model for the cities of the future.
The Committee was established as part of a council decision issued by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
The Committee will propose policies, plans and priorities for Dubai’s media narrative, working with relevant entities to ensure unified messaging. It will submit recommendations to the Dubai Media Council for approval and follow up on their implementation.
It will also propose mechanisms to coordinate media efforts across government and semi-government entities and the private sector, with the aim of ensuring complementary roles and maximum efficiency.
The Committee will guide official engagement across international platforms and media channels to support Dubai’s media narrative and strengthen constructive engagement with global media.
Its mandate also includes developing key performance indicators to measure impact and preparing analytical reports to support decision-making. These reports will assess opportunities and challenges, analyse local and global media trends, and recommend further enhancements before being submitted to the Dubai Media Council for guidance.
The Committee will provide technical advice on media matters concerning the emirate at the request of the Dubai Media Council or relevant entities. Permanent or temporary teams may also be formed to support its work, while the Council may assign it additional responsibilities aligned with the UAE’s media policies and strategic directions.
The General Secretariat of the Dubai Media Council will provide the required administrative and technical support. The decision also requires all government entities and other relevant organisations in Dubai to cooperate fully and provide the data, information, statistics, studies, reports and documentation necessary for the Committee to fulfil its mandate.
His Highness Sheikh Ahmed bin Mohammed said Dubai continues to build on a journey that began decades ago, guided by the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to develop a strong and competitive media sector capable of communicating a compelling message that reflects the emirate’s progress across all sectors, inspires creativity and innovation, and unlocks new opportunities for the future.
He added that a strong media narrative has become a key pillar of Dubai’s development journey, shaping the reach of its message and strengthening its impact both locally and internationally.
“The establishment of a specialised committee to oversee Dubai’s media narrative marks a strategic step towards creating an integrated institutional framework that ensures consistency across key messages and enhances their impact,” His Highness said.
“A clear and unified media narrative provides a strategic point of reference grounded in facts, strengthens…