Webedia Arabia Group has announced the appointment of Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing the Group’s ambition to drive product innovation and operational excellence across its portfolio.
George Maktabi, Group CEO of Webedia Arabia Group, commented, “Elie’s appointment reflects both the remarkable progress LeadGen has achieved since its creation in 2021, and our confidence in its future direction. He has demonstrated the leadership, operational discipline, and strategic mindset required to scale a business sustainably. As the market evolves, we believe his focus on product development, data integration, and AI-driven strategy will cement LeadGen’s position as a long-term leader in the region.”
Zeinieh joined LeadGen MENA as Managing Director and has been instrumental in creating the company and shaping its trajectory from the ground up. He translated ambition into structure, scaled the organization with focus and accountability, and strengthened long-term client partnerships, positioning the agency as a competitive, performance-led player in an increasingly data-driven media landscape. His promotion to CEO is a reflection of both his proven leadership and the Group’s confidence in the agency’s next phase of growth.
On his appointment, Zeinieh said, “The next phase for LeadGen is centered on elevating and productising our offering. We are building a clearly defined, differentiated, and scalable media product that brings together data, advanced analytics, performance marketing, and AI-driven intelligence into a unified growth engine for our clients.”
He added, “In the fast-evolving Saudi market, AI is not a differentiator, it is a necessity. We are embedding AI across our strategy and measurement frameworks to drive smarter decisions, greater precision, and measurable competitive advantage for the brands we work with.”
Founded in 2021 with a bold vision to build a meaningful, scalable, and differentiated agency, LeadGen MENA has rapidly established itself as one of the most influential independent media agencies in Saudi Arabia. In just four years, the company has significantly expanded its team, multiplied its revenues, and in 2025 secured the title of Media Agency of the Year at the Athar Saudi Festival of Creativity, one of the region’s most prestigious industry accolades.