Photo Credit: The Trivago global marketing campaign features football manager Jürgen Klopp (right.) Youtube/Trivago
A more even playing field for Trivago and Google's online competitors in Europe at long last? As the saying goes, the devil will be in the details.
LinkedIn X Facebook Email Gift Could Google appeal the European Commission ruling, and how long would that delay any benefit to Trivago? Why did Trivago's stock fall despite strong earnings and raised guidance? How specifically might Google's DMA-compliant hotel search changes shift traffic and economics for metasearch players like Trivago? Select a question above or ask something else
Trivago CEO Johannes Thomas said the changes Google is being forced to make in its European hotel search results could be a structural, long-term tailwind.
Thomas, speaking during Trivago's second-quarter earnings announcement Tuesday, cited the European Commission decision in July to fine Google's parent company, Alphabet, €460 million (approximately $525 million) for illegally using its search dominance to engage in "self-preferencing" of its own services. It's a practice that directly affected Trivago and the broader travel sector, and Trivago also filed a complaint in May.
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Tags: earnings , expedia , google , online travel newsletter , regulations , trivago
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