SUBSCRIPTION ONLY Dealroom What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency Nielsen and DoubleVerify plan to merge. Courtesy of Nielsen, DoubleVerify By Bill Bradley --> Ad experts are taking measure of Nielsen’s $2.15 billion merger with DoubleVerify .
On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion. The deal, which is expected to close by the first quarter of 2027, takes DoubleVerify private and gives Nielsen more tools in the digital media space, uniting traditional linear TV ratings with DoubleVerify’s digital ad verification.
In a statement, Karthik Rao, CEO of Nielsen, noted that the combined company would be “a truly independent, end-to-end partner that connects trusted audience intelligence with verified media delivery.”
Bill Bradley is Adweek's deputy TV, Media and Sports editor.
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