Truecaller, a caller identification and communication platform, has announced the launch of Truecaller Pulse, a first-party, zero-party intent solution built into the Truecaller Ads ecosystem. This marks a fundamental shift from reverse-engineering behavior to leveraging direct consumer intelligence.
Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want.
When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.
Truecaller Pulse: a new category of consumer intelligence transforming real-time declared choice into activation-ready audiences at massive scale.
Embedded within Truecaller’s high-attention, privacy-safe environments and reaching over 500 million active users,
The result is an always-on Continuous Consumer Intelligence Loop with research, audience-building, and media activation unified into a single, self-reinforcing workflow.
The platform provides a layered intelligence stack: Pulse Signals for real-time responses, Pulse Insights for regional data, and Pulse Trends for shifting sentiment.
“Truecaller Pulse gives marketers something extremely valuable: direct consumer answers at unprecedented scale. When consumers tell you what they want, media becomes more precise, campaigns become more efficient, and every marketing decision becomes better informed,” said Hemant Arora, VP & Global Head, Truecaller Ads.
“The intelligence outputs from Truecaller Pulse extend well beyond campaign activation. Pulse Signals deliver real-time declared responses. Pulse Insights surface aggregated intelligence, regional preferences, emerging product trends, category shifts. Pulse Trends reveal what’s changing in consumer sentiment before it shows up in sales data. All of this feeds back into smarter future campaigns,” added Athul Prabhu, Product Director, Truecaller Ads.
With Truecaller Pulse, Truecaller Ads isn’t just adding a feature to its stack, it’s making the case for a new industry standard: to stop inferring intent.