SUBSCRIPTION ONLY Revolving Door Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing Disney taps Hastings as svp of marketing for Disney Consumer Products globally Joss Hastings to lead marketing for Disney Consumer Products. Courtesy of Disney By Bill Bradley --> Disney is continuing to make corporate marketing moves.
Today, Disney announced that longtime executive Joss Hastings has been named senior vice president, marketing, for Disney Consumer Products (DCP).
Disney recently moved DCP from Experiences to Disney Entertainment under the company’s Studios umbrella, and Hastings will now lead the marketing for the department, reporting to Asad Ayaz, chief marketing and brand officer at Disney, and Lisa Baldzicki, president of Disney Consumer Products.
In the role, Hastings will lead marketing for the DCP business globally, bringing together marketing across regions and working with the company’s franchise, studio, and business partners to support priorities.
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Bill Bradley is Adweek's deputy TV, Media and Sports editor.
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