Miss Dior Parfum Just Got the Cutest Couture Upgrade

Here’s exactly what changed about the iconic scent

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If you’re on the prowl for a new fall fragrance, why not go with one of the classics, reinvented? Miss Dior Eau de Parfum , the perfume launched by Christian Dior to honor his sister Catherine, has captured the feeling of love and timeless femininity since its debut in 1947. Now, both the bottle and the juice inside have been slightly tweaked to usher in a new, modern era for the iconic scent.

If you’re obsessed with the original perfume, don’t stress: the new one isn’t all that different. Miss Dior Eau de Parfum was last revamped by perfumer François Demachy back in 2021. Francis Kurkdjian, Dior’s perfume-creation director, tweaked that edition with a composition centered around Centifolia rose absolute from Grasse, enhanced the vanilla in the base, and overall simplified the formula. It’s the same Miss Dior you know and love—a gorgeous floral chypre—with a modern sophistication.

Now here’s where things get really fun. The dagger bow on the neck of the bottle can now be customized to your liking for a bespoke, almost couture experience. Available in black-and-white, pink, pale pink, and denim, you can choose your favorite bow online and in select Dior boutiques, as well as have the glass bottle engraved (I did this for my wedding!).

This new perfume era is also ushered in by a new campaign with a familiar face. Natalie Portman has been the face of Miss Dior for over a decade, and the new campaign finds her in the streets of Paris that have been transformed into a flower field, all set to “Good Luck, Babe!” by Chappell Roan. There’s also a second campaign video: a stunning, Studio Ghibli–like animation done by the team at Remembers, the studio behind Arco .

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