SUBSCRIPTION ONLY Media News Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Z The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more TK will target young prestige readers. ADWEEK By Rebecca Stewart --> The Knowing (TK) is the latest media startup betting on the inbox , launching with a mission to deliver premium, independent journalism on issues, culture, and beauty for young Black audiences.
TK is the brainchild of founder and editor Geneva S. Thomas, an ex-People and Entertainment Weekly exec and former cast member on Bravo’s Blood, Sweat & Heels, who has also held senior digital strategy roles at Condé Nast and Paramount.
The company said in a press release that its mission is to “restore credibility and balance in Black-owned digital media,” guided by the motto: “News, culture and sovereignty”.
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