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Design by olivia alchek Beauty Mind & Body The 15 Best Celebrity-Favorite Fragrances You'll Want to Spritz On The 15 Best Celebrity-Favorite Fragrances You'll Want to Spritz On From Meghan Sussex's go-to to Taylor Swift's favorite, these popular scents are worth the buy
Ever wondered what Beyoncé actually smells like? Or why people swear Rihanna’s scent alone could start a cult? Here’s the thing: when stars reveal what they wear, the market doesn’t just notice; it explodes. The global perfume industry is projected to hit nearly $88 billion by 2033 , and a big driver of that boom is fans chasing prestige bottles, niche finds, and celeb-approved picks that feel like a shortcut to star power.
TikTok has only poured fuel on the fire, with #PerfumeTok racking up billions of views and sending certain “celeb-coded” scents flying off the shelves. And while plenty of celebrities have cashed in with their own fragrance lines (including stars like Selena Gomez and Bella Hadid ), it’s their personal spritzes that spark intrigue.
The following coveted scents are among the go-tos stars actually reach for, the invisible accessory that lingers long after the spotlight fades. Since Bazaar editors love a good beauty deep dive , we’ve rounded up the top celebrity-favorite perfumes worth adding to your own collection, ahead.
Meghan Sussex's fragrance wardrobe wouldn’t be complete without Jo Malone London Wild Bluebell Cologne. The Duchess has long been linked to the dewy, airy floral, known for its blend of bluebell, lily of the valley, and white musk. Fresh, slightly sweet, and quietly sophisticated, much like Meghan herself.
Bazaar previously reported that fans invited to Swift’s Reputation secret sessions revealed she wears the woodsy fragrance with notes of sandalwood, cinnamon, and ylang-ylang. Plus, a scene from her 2020 Netflix documentary Miss Americana shows Swift backstage on the Reputation tour, surrounded by tour essentials and a bottle of Santal Blush eau de parfum.
Hailey Bieber may rotate the essentials in her beauty routine, but when it comes to fragrance, she has a signature standby. The star revealed to Bazaar UK that she “always goes back” to Ex Nihilo's Fleur Narcotique, a lush floral blend of airy notes of peony, lychee, and jasmine , balanced by musk and oak moss.
Bieber recently reiterated her love for the scent in an interview with Scentbird: “I like to play around with scents, but the one that I am always going back to is the Ex Nihilo Fleur Narcotique,” she says. “That’s the scent that I’ve actually been wearing for a few years, and I find myself always going back to that one.”
Rihanna has been a fan of Dior scents for years, first through an introduction to its scent staples by her mother, and later through a fashion campaign collaboration with the brand.
“My first introduction to J’adore Dior was my mom. My mom used to sell perfume at a duty-free store,” the star exclusively told Bazaar . “She would come home with the testers when they were down to the end, and they had to put out a new tester. J’adore was one of those ones that were always there. And that’s where my love for J’adore started.”
Beyoncé’s fragrance wardrobe is as commanding as her stage presence, and at the top of it sits Angels’ Share by Kilian Paris. The superstar was allegedly even spotted stocking up at Harrods, drawn to…