SUBSCRIPTION ONLY Artificial Intelligence OpenAI Is Taking Its Ad Business to 31 New European Markets Expansion of the AI giant's ads pilot comes as ad revenue climbs more than 25% since the start of August The platform is welcoming advertisers from Germany, France, Spain, Italy, and elsewhere. By Trishla Ostwal --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
ChatGPT maker OpenAI said Wednesday (Aug. 19) it will expand its ads pilot to 31 markets across Europe, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, Ireland, Belgium, Austria, Poland, the Czech Republic, and Portugal.
The pilot was p reviously only available in the U.S., Canada, Australia, New Zealand, U.K., Japan, South Korea, Brazil, and Mexico.
The expansion lands as OpenAI’s ad revenue has grown more than 25% since the start of August, Colin Fleming, the longtime ServiceNow ads exec who now serves as OpenAI’s enterprise CMO, said during a briefing call.
It’s “material expansion for us,” Fleming said, noting that ChatGPT now sees one billion weekly active users, with 20% showing commercial intent.
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Trishla is an Adweek staff reporter covering AI and tech.
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