SUBSCRIPTION ONLY Health and Wellness Gummy Brands Fight It Out for Their Place on the Shelf AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to Gummy makers no longer have to sell the concept, but they do have to convince people which ones are worth taking. ADWEEK By Rebecca Stewart --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
The gummy business is booming. No, not that kind.
Globally, gummy supplement sales are expected to hit $40.06 billion by 2031, per research firm Mordor Intelligence . The surge is being driven by a wider ‘wellness economy’ boom, as consumers’ focus on preventive healthcare and mental wellbeing has unlocked a $6.3 trillion industry .
In line with this, people are changing how they think about supplements, said Logan Chierotti, co-founder and CEO of gut-health supplement brand Physician’s Choice. While supplements were previously marketed like medicine, “now they’re positioned more like skincare: a daily habit where the ritual or experience of your stack matters as much as the formulation and the science.”
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