Just in time for the U.S. Open: Moroccanoil has named Aryna Sabalenka – the world’s top-ranked female tennis player – as its newest Global Ambassador and first-ever athlete ambassador, positioning Sabalenka as the face of the brand’s next chapter in haircare . Through the partnership, Sabalenka will appear across Moroccanoil’s global campaigns spanning social, digital, PR, retail, and experiential activations throughout the year, with the US Open marking the first major tennis moment of the partnership.
Aryna Sabalenka (Courtesy of Moroccanoil)
“Whether I’m walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything,” said Sabalenka via a release. “When I feel good, I can focus on what I do best [and] Moroccanoil has been one of those brands I’ve genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings. That’s why this partnership is so exciting for me – it feels authentic. I’m proud to work with a brand that helps people feel empowered and comfortable being themselves.”
“As our relationship with tennis has continued to evolve, partnering with Aryna felt like the perfect next match,” said Marina Kirschner, Morrocanoil’s senior vice president of global marketing. “She is an incredible athlete, but what truly sets her apart is how she connects with people. She brings strength, authenticity, and undeniable energy both on and off the court. Aryna’s global influence aligns perfectly with our mission to inspire and engage communities worldwide.”
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Moroccanoil also announced their newest product innovation, today: the Overnight Leave-In Mask, which is proven to increase hydration by 4x overnight, maintain hydration for up to three washes, and make hair 3x easier to detangle in the morning. And the best part? There’s no rinsing required the next day.
Aryna Sabalenka (Courtesy of Moroccanoil)
The Overnight Leave-In Mask retails for $44 and will be available on the Sephora app starting Thursday, August 27 and on Moroccanoil.com and Sephora.com starting starting Friday, August 28.
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