SUBSCRIPTION ONLY Sports Marketing News Fantasy Football at 35,000 Feet: How ESPN and United Made a Fantasy Stunt a Reality United's Starlink Wi-Fi brings fantasy football to the skies with live ESPN broadcast ESPN host Tyler Fulghum takes flight in fantasy football stunt. ESPN By Bill Bradley --> ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8.
It’s safe to say that fantasy football is reaching new heights for ESPN and United Airlines.
In the last NFL season, ESPN had 14 million participants in its fantasy football leagues, marking the third year in a row that ESPN Fantasy Football grew by over 1 million players. Now, as the network prepares for the upcoming NFL season, the company has teamed up with United to make a wild draft stunt a reality.
During Tuesday’s ESPN Fantasy Football Marathon, ESPN host and fantasy expert Tyler Fulghum joined the network for its marquee draft live from 35,000 feet aboard a United flight, utilizing Starlink Wi-Fi to make his picks live on ESPN’s broadcast.
Bill Bradley is Adweek's deputy TV, Media and Sports editor.
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