Aug. 28, 2026 • 5 min read Jump to section Facebook Twitter LinkedIn Copy URL Email The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information. Southwest Airlines' Rapid Rewards points have gone through some devaluations in the last several years, but the introduction of variability in the airline's award pricing has continued to offer some sweet spots for bargain hunters.
Today, Aug. 28, bargain hunters will undoubtedly find outsize value in Southwest Rapid Rewards points. That's because the carrier just unveiled a limited-time sale exclusively on Rapid Rewards points bookings. Flights on a number of routes for more than six months of Southwest's 2026 and 2027 calendar are available with this sale at some truly jaw-dropping discounts.
In some initial searches with this sale, we found award flights available at prices that deliver double and triple the usual value.
Based on TPG's August 2026 valuations , Southwest Rapid Rewards points are worth 1.25 cents per point. In my personal Southwest flight bookings for 2026, my redemptions fall near that mark. The best value I've been able to get so far this year was 1.63 cents per point, but I'm sometimes stuck booking at just 1.1 cents per point. Occasionally, I have spotted deals at 1.8 or 1.9 cents per point, but those are usually at highly undesirable flight times.
So, beating 2 cents per point in value is a great deal. Beating 3 cents per point is even better. How does 4 cents per point sound? We found it.
A Nov. 4 flight from Phoenix Sky Harbor International Airport (PHX) to Las Vegas' Harry Reid International Airport (LAS) is currently priced at $136 for a Basic fare but can be booked with Rapid Rewards points for just 3,000 points. That's a value of 4.3 cents per point.
Previous slide Next slide 1 of 2 SOUTHWEST AIRLINES 0 1 Even highly sought-after routes, like flights from the mainland to Hawaii, are on sale at rates that offer 2 to 3 cents per point in value. For example, we found a Nov. 8 flight from Sacramento International Airport (SMF) to Honolulu's Daniel K. Inouye International Airport (HNL) priced at $279 available for just 10,000 points.
Previous slide Next slide 1 of 2 SOUTHWEST AIRLINES 0 1 Holders of the Southwest Companion Pass can extract even more value from the sale, as booking two flights for the price of one could yield redemptions worth over 8 cents per point. At that price, it's definitely worth transferring Chase Ultimate Rewards points to Southwest to book a couple of award flights.
This points-only sale runs for a short four-day window and only applies to flights booked at least 21 days in advance. Eligible flights include those in fall, winter and early spring. (Southwest's current calendar is open through June 2, 2027.) Note, though, that there are expected blackout dates around peak travel periods like Thanksgiving and Christmas.
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